About our Founder
Red Rodriguez: The Midas Touch
Red Rodriguez has dedicated over a decade to the cannabis industry, working alongside top dispensaries to curate exceptional products and advising leading brands in crafting unique, meaningful consumer experiences. His extensive retail expertise was pivotal in developing the renowned Flower Menu at America’s first Cannabis Cafe, setting a new standard in cannabis curation. As the former Director of Brand Partnerships at GRAV, Red spearheaded dynamic brand collaborations that elevated the company's impact across the industry.
A California native, Red has witnessed firsthand the shifting tides of the state's cannabis landscape—a journey that has strengthened his commitment to advocating for BIPOC and LGBTQ+ communities. His advocacy is both professional and deeply personal, drawing on his identification with counterculture movements and his mission to amplify the voices and experiences of marginalized communities in cannabis and beyond. As a recognized voice of subculture and thought leader, Red contributes to the counterculture conversation through the Rolling Stone Culture Council, where his insights can be found on Rollingstone.com, offering fresh perspectives that honor the legacy and future of counter culture.