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    • Home
    • ABOUT
    • OUR WORK
    • Storytelling
    • Community
    • BUDTENDER SALES TRAINING
  • Home
  • ABOUT
  • OUR WORK
  • Storytelling
  • Community
  • BUDTENDER SALES TRAINING

Services

DISPENSARY SOLUTIONS

PRODUCT & BRAND COLLABORATIONS

DISPENSARY SOLUTIONS

RETAIL STRATEGY 

PROCUREMENT STRATEGY 

RETAIL PARTNERSHIP PROGRAM  

BUDTENDER EDUCATION


our approach

MARKET STRATEGY

PRODUCT & BRAND COLLABORATIONS

DISPENSARY SOLUTIONS

BRAND STRATEGY

BRAND AND PRODUCT LAUNCHES BRAND MARKETING BRAND STORY TELLING BRAND PRODUCT POSITIONING COMMUNICATION STRATEGY

our approach

PRODUCT & BRAND COLLABORATIONS

PRODUCT & BRAND COLLABORATIONS

PRODUCT & BRAND COLLABORATIONS

BRAND & PRODUCT AUDITS

BRAND COLLABORATION 

INFLUENCER MARKETING

our approach

SOME OF OUR FAVORITE clients

Atrium Woodland Hills

OG CANNABIS CAFE Formally Lowell Cafe

OG CANNABIS CAFE Formally Lowell Cafe

"It was an absolute pleasure working with Red Rodriguez on two significant projects. In 2018, his expertise and dedication were instrumental in helping me open the store, and later, during the marketing campaign in late 2020 and early 2021, he truly went above and beyond. Red's professionalism stood out, as did his innovative thinking and

"It was an absolute pleasure working with Red Rodriguez on two significant projects. In 2018, his expertise and dedication were instrumental in helping me open the store, and later, during the marketing campaign in late 2020 and early 2021, he truly went above and beyond. Red's professionalism stood out, as did his innovative thinking and ability to craft creative initiatives that utilized brand partnerships to effectively drive traffic to the store. His extensive network of influencers and tastemakers added a unique edge to our campaigns, making them both impactful and memorable. Red’s drive, vision, and strategic approach were invaluable, and I’m grateful for his contributions." Ty Mehra, General Manager

 

OG CANNABIS CAFE Formally Lowell Cafe

OG CANNABIS CAFE Formally Lowell Cafe

OG CANNABIS CAFE Formally Lowell Cafe

Lowell Cafe, also known as the OG Cannabis Cafe, opened in West Hollywood in 2019 as America’s first cannabis restaurant and lounge, setting the stage for a new wave of cannabis social experiences. Designed to offer a unique dining atmosphere where guests could consume cannabis alongside curated food and beverages, the cafe pioneered a ca

Lowell Cafe, also known as the OG Cannabis Cafe, opened in West Hollywood in 2019 as America’s first cannabis restaurant and lounge, setting the stage for a new wave of cannabis social experiences. Designed to offer a unique dining atmosphere where guests could consume cannabis alongside curated food and beverages, the cafe pioneered a cannabis-friendly space that blended culinary innovation with cannabis culture. It featured a diverse flower menu and a knowledgeable "Flower Hosts" staff to guide guests in selecting strains and products that best complemented their meal and experience.

Caliva

OG CANNABIS CAFE Formally Lowell Cafe

Her Highness

Caliva began its journey in California, rooted in open-mindedness, open-heartedness, and a unique mission to bring the power of plants to customers and the community. This vision, which took shape in 2015 as a “nudge from the universe,” quickly evolved into a company built on intention, transparency, and positive energy.

Driven by a passio

Caliva began its journey in California, rooted in open-mindedness, open-heartedness, and a unique mission to bring the power of plants to customers and the community. This vision, which took shape in 2015 as a “nudge from the universe,” quickly evolved into a company built on intention, transparency, and positive energy.

Driven by a passion for plant-based solutions, Caliva’s team is dedicated to providing sustainable wellness options that promote healthier, happier lives. More than just a company, Caliva is a collective of focused individuals who believe that the positive energy they invest in both their work and the plant itself is key to creating outstanding products. This ethos forms the core of Caliva’s identity.

Her Highness

OG CANNABIS CAFE Formally Lowell Cafe

Her Highness

“Working with Red was a game changer for Her Highness. His creativity and strategic approach brought our products to life, and the results exceeded our expectations. We’re still using images he created for us as they have stayed relevant through the years.” Allison Krongard, Cofounder 

GRAV

Josephine & Billies

GRAV

"Red is a pioneer, a weed business guru, and a serial collaborator. If you want to know where the culture is headed, just look at Red. He not only pushes boundaries, he trailblazes new pathways for all of us to follow. I've worked and collaborated with Red in many capacities for years. He has a unique balance of honoring our collective ro

"Red is a pioneer, a weed business guru, and a serial collaborator. If you want to know where the culture is headed, just look at Red. He not only pushes boundaries, he trailblazes new pathways for all of us to follow. I've worked and collaborated with Red in many capacities for years. He has a unique balance of honoring our collective roots while breaking barriers and pushing us all forward. The man is a writer, a cultural influencer, a brand-builder, an entrepreneur, and an all-around bad motherfucker. He lives and breathes where culture meets brands and brands meet culture. If you're looking for creative business solutions to help grow your brand or retail business, look no further than Red and his team at Iconoclast."

Brandon Miranda, CEO, GRAV

Learn More

Deli

Josephine & Billies

GRAV

 Deli by Caliva in Bellflower brings a fresh, approachable vibe to cannabis retail, inspired by classic neighborhood delis. Known for its welcoming atmosphere, Deli offers a curated selection of quality, affordable cannabis products that cater to a wide range of needs and preferences, from flower and pre-rolls to edibles and vapes. With a

 Deli by Caliva in Bellflower brings a fresh, approachable vibe to cannabis retail, inspired by classic neighborhood delis. Known for its welcoming atmosphere, Deli offers a curated selection of quality, affordable cannabis products that cater to a wide range of needs and preferences, from flower and pre-rolls to edibles and vapes. With a focus on accessibility and community, Deli is designed to make shopping for cannabis as comfortable and enjoyable as grabbing your favorite sandwich.

Josephine & Billies

Josephine & Billies

Josephine & Billies

"Red was invaluable in helping us build out our product menu for the dispensary. His deep knowledge of both the customer base and  product acquisition helped us to cut through the noise of the industry and understand what was needed for inventory success" Whittney Beatty, CEO & Co-founder

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