BRAND AND PRODUCT COLLABORATIONS
Brand & Product Audits
Our Brand & Product Audits take a dual-lens approach, evaluating your offerings from both a branding perspective and a complete user experience standpoint. We analyze brands to ensure they’re not only creating products that appeal to consumers but also aligning with the environments where they’re sold and the sales teams that represent them. On the product side, we dive deep into the entire user journey—from initial acquisition to final consumption. Using a multi-faceted approach, we conduct thorough assessments both internally and with vetted third-party experts, identifying opportunities to enhance brand presence, optimize product performance, and ultimately drive sales. Let us help you refine your strategy to meet the evolving demands of the cannabis market.
Collab Marketing
Our Collab Marketing service leverages the power of strategic partnerships to enhance brand impact, drive sales, and contribute to the normalization of cannabis. Drawing on successful collaborations with industry leaders in streetwear and art—like DGK, LRG, Pleasures, and Gypsy Sport—we’ve seen firsthand how these partnerships can bridge cannabis with mainstream culture. These collaborations not only boosted D2C and B2B sales but also expanded brand reach through high-profile media coverage, creating millions of impressions across platforms like Vogue, Hypebeast, and Yahoo News. By aligning your brand with culturally influential partners, we create authentic co-branded experiences that attract new customers, generate media buzz, and break down cannabis stigmas, all while reinforcing your brand’s core values.
Influencer Marketing
Our influencer marketing approach prioritizes authentic brand connections by collaborating with creators who align with your brand’s identity. We handpick influencers who not only resonate with your target audience but also embody your brand’s cultural values, ensuring each partnership feels organic and credible. By leveraging these authentic voices, we drive engagement, foster trust, and amplify your brand’s presence across key social channels.